Primo: The Guardian is doing a story about Tariq!
Me: The Guardian, as in the newspaper from England?
Primo: Because - we think - he is a black guy who is running against an entrenched congressman.
Me: You ran against him.
Primo: I know.
Me: I see.
Primo: It's earned media. It's good. So Tariq is going to be taking this reporter around tomorrow and they are going to casually bump into me at a coffee shop where I will be waiting.
Me: Couldn't Tariq just tell the reporter, "My friend Primo ran against this guy two years ago and it might also be interesting to talk to him?"