In which the one percent of the cookie holders does not want to share the chocolate

Primo has a couple of guys over to the house to film a campaign ad.

Me: Why don't I put out some of those cookies I made for book club for your friends?

Primo: OK. 

I go downstairs to get the cookies out of the freezer. I am back upstairs, putting cookies on a plate.

Primo: BUT NOT THE CHOCOLATE COOKIES!