Primo: I could have beaten this guy! I can't believe he won the [Other Side's] primary!
Me: Me, neither! I thought everyone knew he was a total loser! Especially after that debacle in the legislature!
[Loser Candidate held another state-level elected office and - without going into great detail - completely screwed it up. I mean, total, total loser. Even my friend at work who is very Other Side and lives in our district was shaking his head about that one.]
Primo: I guess all people care about is if they've heard the name before.
Me: You could have beaten him.
Primo: I know.
Me: Do you care?
Primo: Nope. I keep wondering if I'll regret my decision, but - I am really happy!