Primo: I never thought I would have to run against someone from my own party.
Primo: I don't even know how to run against someone I agree with!
Primo: Stop! I have to figure this out! I have to do a complete reset! This is a completely new problem! I am an engineer! I have to think in sequence!
Primo: Screw this. I don't need this. I don't HAVE to run. I don't want to deal with a primary.
Long conversation with Campaign Manager, who has, since our Big Conversation About The Value He Is Bringing, has earned my undying gratitude by being the person Primo calls when he is stressed out.
Primo: CM thinks this is not a problem.
Primo: CM thinks a primary will bring me more attention.
Primo: CM thinks I can win a primary.
Primo: But I'm still not sure what my message is. She and I agree on the issues!
Me: But - you are the one who has been in the trenches since 2010. You are the one who has been fighting, by campaigning for other candidates and by speaking at hearings at the capitol and by supporting all the things you believe, for the people of this state. I am sure your opponent is a lovely pers---
Primo: She IS a nice person! She even said she had wanted to run last fall but didn't want to take this away from me.
Me: Then -- why is she?
Primo: She and City Council Not Running Again (NRA) agreed a few months ago that one of them would run. His whole thing about not running again for city council so he could spend more time with his family was bullshit.
Primo: He would be easier to run against. Nobody who has ever met him seems to like him. [Friend who lives in our neighborhood and who works in the capitol] said if NRA won this race, he could condescend to 50,000 people instead of just the people in our neighborhood.
Me: And that was unprompted?
Me: Anyhow - your message is - and you don't have to badmouth Same-Party Opponent - is that you have been in the trenches. You were fighting even when there wasn't a chance for someone in Your Party to win this district. You have been here for the duration. You're committed. You have been fighting and will continue to fight. You didn't just show up when the odds actually got good.
Primo: Only I can't say it like that, of course.
Me: No. No need to say anything negative. But you just have to tell the truth. If this were just about positions, then robots could run. But it's more than that. This is about who you are and what you have done. You can win this.