Thursday, January 18, 2018

The Candidate's Wife: I help Primo with a fundraising email but he doesn't like my edits

Primo: What do you think of this fundraising email? [That he is writing for his campaign]

Me: I think it's too long.

Primo: But I need to say all that!

Me: You need to get to the point.

Primo: I am a man of many words.

Me: I know.

Primo: What should I do?

Me: [All the copyediting and writing advice]

Primo: No!

Me: If only you knew someone who wrote for a living.

Primo: What?

Me: Like - what if my whole job were to figure out how to write about boring things in a way that would make people want to read the copy?

Primo: Oh yeah.

Me: What if I actually knew what I was talking about?


Primo: I showed the email to [his communications guy]. He says it's too long.

Me: Huh. Who knew?

1 comment:

  1. It's nice when one is vindicated by a "neutral" 3rd party. Granted, it'd be nicer if a neutral 3rd party was not needed.... ;-)