Primo: What do you think of this fundraising email? [That he is writing for his campaign]
Me: I think it's too long.
Primo: But I need to say all that!
Me: You need to get to the point.
Primo: I am a man of many words.
Me: I know.
Primo: What should I do?
Me: [All the copyediting and writing advice]
Me: If only you knew someone who wrote for a living.
Me: Like - what if my whole job were to figure out how to write about boring things in a way that would make people want to read the copy?
Primo: Oh yeah.
Me: What if I actually knew what I was talking about?
Primo: I showed the email to [his communications guy]. He says it's too long.
Me: Huh. Who knew?